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lördag 21 oktober 2006

Africa's Poor Had The Best Week Ever

Posted on 16:22 by Unknown
Wow, fellow Korean American Richard Kim, writing in a blog for The Nation, really nailed it, with a post that brings together two of the topics we've been covering here.

"Africa's poor had, like, the best week ever. Not since the days of khaki colonialism has buying Africa been so sexy, so fashionable. Early last week, Madonna and husband Guy Ritchie swooped into the village of Mphandula in Malawi and adopted 13-month old David Banda. Price tag for this celebrity accessory du jour: $3 million to anti-poverty programs and $1 million to produce a documentary on the plight of Malawi's children, one million of whom are AIDS orphans (though little David is not, his father is very much alive and planned to reclaim the child until the Material Girl made an offer)."

But don't worry, if an African baby is too pricey for you (and conjures up undesirable associations to Angelina Jolie or slavery), then you can buy Red instead. Launched this week in North America, Bono's campaign re-brands Motorola Rzr phones, Gap t-shirts, Armani sunglasses and Converse sneakers with the Product Red logo. Up to half of all profits will go to The Global Fund to Fight AIDS; a $199 Red Ipod Nano will, for example, lead to a $10 donation by Apple. Oprah, Steven Spielberg, Penelope Cruz, Christy Turlington, Chris Rock, Mary J. Blige and other celebrities have all endorsed the campaign. "Can a tank top change the world?" asks one Gap ad. In the UK, where AmEx Red donates 1% of all purchases to The Global Fund, the question was simply "Has there ever been a better reason to shop?..."
Definitely, read more here.

Kudos, Mr Kim! The FertilityBitch gives him his own Korean stone fertility statue:


tags technorati : rants Africa AIDS GAP red consumerism
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