Thai cops punished by Hello Kitty

I got this from MAN Fertility. I still don't get why it's punishment.

From the BBC:

The Hello Kitty cartoon character is known across Asia

Police chiefs in the Thai capital, Bangkok, have come up with a new way of punishing officers who break the rules - an eye-catching Hello Kitty armband.

The armband is large, bright pink and has a Hello Kitty motif with two hearts embroidered on it.

From today, officers who are late, park in the wrong place or commit other minor transgressions will have to wear it for several days.

The armband is designed to shame the wearer, police officials said.

"This is to help build discipline. We should not let small offences go unnoticed," Police Colonel Pongpat Chayapan told Reuters news agency.

"Guilty officers will be made to wear the armbands in the office for a few days, with instructions not to disclose their offences. Let people guess what they have done," he said.