McDonald's seeking moms' approval

From the Chicago Tribune

McDonald's has equipped six mothers with laptop computers to record their impressions of its operations over the next few months. The moms were chosen by an independent company from a group of 4,000 applicants, and the blogs and journals will be posted "unedited" beginning June 20 on McDonald's home page, where it hopes to attract other moms interested in seeing the comments, officials said last week.

The sad thing is, I don't think McDonald's really needs approval from moms...look at their sales, and the number of obese kids (these stats are from the article):

According to the Centers for Disease Control, obesity rates have soared over the past 20 years. Now, 32.9 percent of adults are considered obese, and 18.8 percent of children ages 6 to 11 are obese. In children ages 12 to 19, 17.4 percent are obese.

I have friends who are doctors and they bring their kids there several time a week!